Sebastian Higdon

New USAP appointment to support South East territories

Structural cement board specialist U.S. Architectural Products (USAP) has appointed Sebastian Higdon as Territory Sales Manager for the South East.

Sebastian will be responsible for USAP sales and customer support across Georgia, Florida, North Carolina, South Carolina, Alabama and Tennessee.

Working with contractors, architects, engineers, modular manufacturers and distributors, he will promote USAP’s full range of fire-resistant decking and building panels, including the leading CemDeck and Versaroc brands.

CEO Simon MacDonald said: “The expertise of USAP’s territory representatives is fundamental to our commitment to finding the right boards, assemblies and solutions for every customer.

“For that reason we are delighted to welcome Sebastian to the team, as someone who has a deep understanding of both the construction industry and the territories he will be supporting.”

Sebastian Higdon has had connections with the construction industry through a family business from an early age. More recently he has worked as a representative for both 84 Lumber and Grabber.

He is based in Atlanta, Georgia.