Leadership & Support Team

Richard Baker


Following a first-class BSc in Economics from City University, London, Richard went on to hold senior management positions during 1983-2000 at Shell Oil, Mars Confectionery, Pepsi Cola and Citibank.

Since 2000 Richard has worked as CEO of six private equity investments, focusing since 2010 on the construction materials sector.

Phone: 1-800-243-6677

Simon MacDonald

Simon MacDonald

Chief Executive Officer

Simon MacDonald has been involved in infrastructure development and fire protection since 2006.

During his earlier career Simon held senior positions at Citigroup, Bass and Glenfiddich with particular emphasis on building worldwide market positions.

Simon co-founded PFP Fire Systems in 2012 and set up the joint venture with SIG on the PassiveTec® brand at the same time. The company was formed to provide a competitive option in a growing passive fire protection industry. PFP Fire Systems acquired U.S. Architectural Products in 2015.

Phone: 1-800-243-6677

Cara Guagliardo

Chief Financial Officer

Cara is a senior financial manager with more than 18 years’ accounting and finance experience.

A graduate of Rutgers University with a BS in accounting, she has worked in accounting and finance roles across the financial services, public insurance adjusting and flooring sectors.

Phone: 1-609-269-2054

Lydell Reed

VP Operations & Logistics

Lydell is an experienced logistics professional with a track record of improving international and domestic supply chain solutions across a variety of industry sectors. Having begun his career in Europe, he returned to the USA to work in a range of business development, operational and logistics roles, including with Fortune 500 companies.

Today Lydell is responsible for USAP’s international and domestic logistics structure, the management of six distribution centers in the US and project management across the US & Canada.

Phone: 1-800-243-6677

Marc Sanderson

Marc Sanderson

Head of Marketing

Marc is an experienced marketer, business communicator and strategist, with a background across a wide range of industries and disciplines.

He has worked in sectors as diverse as construction, technology, manufacturing, logistics and professional services, and holds full Chartered Marketer status with the Chartered Institute of Marketing.

Phone: 1-800-243-6677